Sandals Luxury Included® — Brand Campaigns

During my time with Sandals Resorts, I worked as a Graphic Designer, creating integrated campaigns across print, digital, social media, advertising, and resort marketing. My work included new resort launches, destination campaigns, partnerships, brochures, and promotional materials—all while maintaining the Sandals brand across multiple channels.

I created this multi-channel campaign for the launch of Sandals Royal Curaçao, introducing the new resort, destination, and experiences across print, digital, social media, and promotional materials. I also developed creative supporting the MINI Cooper partnership, highlighting a unique experience offered as part of the new destination.

What’s New
Curaçao

More Love.

Brochure Couples.

I created this campaign around love, diversity, and the beauty of Curaçao, featuring couples and the destination as part of one consistent story. The campaign was adapted across print, social media, and digital advertising while maintaining the Sandals brand.

Love, Diversity & Destination

Justin Bieber Justice World Tour

I created a campaign celebrating Sandals Resorts’ 40th anniversary
in partnership with Justin Bieber’s Justice World Tour, bringing together music, travel, and the Sandals experience through promotional and digital channels.

SANDALS — LUXURY INCLUDED®
GOLF CAMPAIGN

A luxury golf campaign designed for Sandals Resorts, showcasing Caribbean golf destinations, premium resort experiences, and the brand’s partnership with golf legend
Greg Norman through bold photography and sophisticated editorial design.

I designed a series of digital display ads across multiple sizes and placements, creating a consistent campaign that could work throughout the customer journey. For retargeting, the creative focused on strong brand recognition, promotional messaging, and clear calls to action, helping bring audiences already familiar with Sandals back toward booking.

Digital Display Campaign

  • One Million Ways to Become One

  • Happily Ever After Begins Here

  • The Resorts Made For Love

  • Mix

  • Caribbean Wedding

  • Digital Ads

Digital Advertising
Strategy

For these digital campaigns, I intentionally moved away from a clean, minimal look and created a bolder, more layered visual style. The ads targeted audiences already familiar with Sandals’ energetic, retro-inspired brand, so the creative needed to feel recognizable and attention-grabbing. By adding more texture, color, typography, and promotional messaging, we created ads designed to stand out, connect with the target audience, and drive conversions.

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Branding