Packaging & Product Design
I enjoy turning ideas into packaging that grabs attention, communicates clearly, and influences purchasing decisions.
Toy Development &
Packaging
I work on licensed toy projects from the early product concept through the final retail packaging. My process can start with developing the toy design, refining colors, graphics, characters, and product details, and then building the full packaging around it. I bring together the brand requirements, licensing guidelines, product information, warnings, dielines, and production specifications to create a cohesive, accurate, and shelf-ready final product.
Brownie Belka Bakery
A sweet brand brought to life through packaging, visual identity, and playful design—created to make the products feel as good as they taste.
Qualitá — Private Label
Packaging
I worked on this private-label project in Brazil, helping Qualitá stand out in a highly competitive supermarket environment. The process involved extensive in-store and competitor research, using those insights to create packaging with a distinctive identity, strong shelf presence, and clear differentiation from leading national brands.
The Ball, The Dream,
The 2026 World Cup
The Ball, The Dream, The 2026 World Cup is a playful soccer-inspired concept created for young fans. The triangular package design draws inspiration from the Trionda ball, celebrating the three host countries through three distinct color stories, cultures, and identities. The shape represents energy, teamwork, and the dream of playing on the world’s biggest stage. Designed to feel fun, collectible, and full of movement, the concept brings the excitement and diversity of the 2026 World Cup to life.
Trionda ball, Keychain PKG
